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Audiences & Collectives

Audiences are named Segment Definions combintaions. Collectives are similar to Audiences that are created for a specific purpose.

Audiences

Audiences

Creating & Editing Audiences​

The following is reuired to create an Audience:

  • Name: a language-independent (programmatic) name to be used within scripts
  • Label: human language name for display purposes
  • Segments: Logical combination of Segment Definitions selected from available ones

Creating Audiences

Creating Audiences

Audiences can make use of nested and complex combinations of Segment Definitions. You can create very different Audiences in terms of their granularity.

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DataSapien can provide consultancy on Segments and Audiences. Contact us.