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Introduction

The DataSapien Orchestrator is a control surface for DataSapien Mobile SDK instances and is a low-code / no-code management platform that you can deploy on-prem or with your selected cloud provider. The Orchestrator provides administration functions and daily operation functions.

In technical terms, the Orchestrator is a responsive web-based user interface that can be accessed from desktop, tablet, and mobile device browsers.

Administration​

As MeData is the main building block of platform on which all other use-cases are built, The Orchestrator provides MeData management functionality that consists of:

  • Management of reusable Questions: allows you to create a library of questions that can be used as a source for self-reported MeData.
  • Management of external APIs: allows any web API (public and/or private) accesible by user devices as a MeData source.
  • Management of MeData Definitions: where you design your taxonomy and means of collecting data from various sources including external APIs and Questions.
  • Management of Segment Definitions: where you create atomic end user segments based on their MeData for creating Audiences.

The Orchestrator allows management of on-edge intelligence related functionality of Mobile SDK intances. These are:

  • Designing and deploying Rules.
  • Provisioning ML/AI Models to be downloaded and executed on-edge.

Additional admin functionality provided are the Platform Settings that consist of global settings and Access Management for the Orchestrator itself.

Operations​

In contrast to occasional Administration functions, it is the daily operational functions integrate the Orchestrator into daily buiness processes:

  • Management of Audiences and Collectives to group users for targeting them based on their data.
  • Design and deploying of Journeys & Exchanges for an Audience.
  • Management of Reward types for those who choose participating in a targeted Audience.
  • Management of Zero-Shared Data (ZSD) and Zero-Pary Data (ZPD) signals emitted from Mobile SDK instances.

Orchestrator REST API​

Whilst it has a fully functional UI, the Orchestrator also provides a Web Services API for easy integration into your systems. Everything that can be done in the Orchestrator UI can also be performed via its API. This means you are not limited to GUI and can integrate any and all Orchestrator functionality into your existing enterprise systems:

  • CRM (Customer Relationship Management)
  • CDP (Customer Data Platform)
  • Finance
  • Loyalty
  • BI (Business Intelligence)