Skip to main content

Welcome

DataSapien is a technology company providing ready-to-use software components, partnership and consultancy that enable enterprises to access and use human-centric (completely on-edge), consented, and regulation future proof privacy data and AI.

Age of Data​

We live in the era of data and AI. In this digital century, each individual generates and consumes thousands of data points daily. Our computers, tablets, cell phones, smart watches, TVs, many kinds of devices, browsing and purchase history, health records, etc. are all part of the personal data ecosystem. The problem is that all of this data is scattered across countless digital services.

We are in the age of data and yet we don’t collect, process, and use the data in a sustainable, ethical or mutually beneficial way. People are more and more concerned about the data they generate and the way it is accessed by enterprises. There are regulations like GDPR, CCPA, and similar in different parts of the world that provide protections but they fall short in combining protections with tangible business solutions.

We believe that Companies should not see a conflict between privacy protection and customer delight. With the right technical architecture, we can move from an either/or dilemma toward “and-and” solutions. Through data participation, companies can deliver hyper-personal communications, far better customer experiences, accelerate revenue growth, and build Customer Lifetime value - while implicitly respecting customers' personal data and privacy.

DataSapien offers:

  • Ready to use software components for your mobile applications and backend systems - deployable in cloud, on-prem, on-demand or as a managed service
  • Whole system/software development for your enterprise
  • Strategic Consultancy to develop Customer Experiences, including:
    • Data Permission Mapping understanding what permissions a brand has to ask for different types of data from customers, and where those permissions may be extended in the future as trust is earned.
    • Customer Experience Design utilising their personal data to identify journeys around the jobs that customers need to be done
  • Deployment advice and professional services to help you embed DataSapien technology and use it for your needs, such as loyalty
  • Ongoing Partnership to develop, strengthen, and expand customer data interaction and value creation.

Sustainable Zero-Party and Zero-Shared Data​

At its heart, DataSapien is a Zero-Party Data collection and Zero-Shared Data processing platform.

  • Zero-Party Data is data that customers voluntarily provide to a brand, distinguishing it from other data types by its direct and consensual nature.
  • Zero-Shared Data is another step forward, by processing data locally on-device, sensitive personal data need not be shared at all, whilst the resulting, sanitised, insights may be shared with brands, with explicit consent.
Good to know

The term Zero-Shared Data has been coined by DataSapien to describe this new concept in data management.

Zero-Party Data (ZPD)​

With DataSapien, the individual collects their own data on the ’edge’, that is on his or her own device(s). This gives them complete control of data, literally held in the individual's own hands. Not only is this architecture far more secure and privacy preserving for the individual and organisation, it also enhances the experience (reduces latency) and ensures continuity of service no matter the state of the internet connection.

In contrast to traditional third and second-party data, the gathering and sharing of Zero-Party data is explicitly and voluntarily consented at source, in a transparent exchange of data for mutual benefit.

Until now, Zero-Party Data has been limited to ‘self-declared’ answers to questions, surveys and polls. The unique benefit of the DataSapien platform is that it enables customers to gather a broad array of behavioural data and insights, moving beyond what they say - to provide a behavioural understanding of what they do, think, and feel – in real time and locally in the app. This closes the 'Say-Do gap' and extends insights across all of the life data that a customer feels happy to gather, process and participate with - in partnership with your brand. The result is exquisitely tailored experiences and the arrival of Omni-Personal marketing. ZPD is quickly becoming the cornerstone of ethical data practices.

DataSapien, is a Zero-Party Data platform that powers personal marketing, ensures compliance with privacy laws and fosters a genuine connection with your audience.

Zero-Shared Data (ZSD)​

Zero-Shared Data addresses the limitations of Zero-Party Data by shifting the data processing paradigm. Instead of brands collecting and storing personal data, ZSD empowers their customers to gather, store, and process data privately on their devices. In addition, with the addition of on-device intelligence, they gain real-time, hyper-personal insights in real-time. With the addition of on-edge personal intelligence, customers can choose to command their app to do this for them, on their behalf.

Three level on-device intelligence is facilitated by the DataSapien SDK, which embeds into existing brand apps to provide their customers with the necessary tools to easily leverage their data independently to get their jobs done with the brand.

Applying DataSapien Zero-Shared Data technology to your business not only ensures compliance with privacy laws, but enables a deep trust between your brand and your customers since ZSD is not just 'regulated privacy' it is privacy by design.

Join Us on This Journey​

We believe that we all stand on the brink of a new era in data interaction and intelligence. DataSapien invites you to be part of this exciting journey. Our platform is not just about the technology we've created; it's about the future we're building together. A future where data serves as a bridge to deeper understanding, genuine connections, and mutual respect between brands, applications and their customers.

We're not here to sell you an idea but to share a vision of what the digital world can be. With DataSapien, you're not just adopting a platform; you're embracing a future where data is transparent, secure, and empowering.

Welcome aboard. Let's redefine the landscape, together.