Journeys and Rewards
Journeys are designed to serve unmet customer needs and prioritise customer Jobs To Be Done (JTBD). They allow you to extend capabilities of your application without the hassle of iOS / Android marketplace interactions. They allow the application of Zero-Shared Data practises without sending anything to the backend while still producing valuable outputs for the user to foster trust & loyalty and achieve desired outcomes.
Scripts, Services and APIs
The DataSapien platform allows you to author scripts on the Orchestrator and deploy them to be executed on-edge by the Mobile SDK. Scripts can be executed in various contexts by the Mobile SDK and can implement virtually any logic you can think of.
Rules, ML and AI Models
The DataSapien platform is an enabler of on-edge intelligence use cases. The platform features a three tier intelligence architecture:
MeData and Its Collection
MeData is a collected data value that contains information about a user or user’s possessions. The user’s Date of Birth, inferred age, mobile phone brand, downloaded apps, gender, Twitter tweets, income, average resting heart rate, and inferred personality class can all be examples of MeData.
Segments and Audiences
In a broad sense, “Audience” is just a target/consumer group of people for an activity. This definition of audience is fine for spoken language but we need a more systematic way to describe how we target users. To do so we need to define some ‘aspects’ and know what aspects any given user has. This raises 2 questions: