Consultancy
At DataSapien, our consultancy services are designed to empower brands with actionable insights and strategic guidance to maximise the value of customer data. Here's how we can help:
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Personal Data Permission Mapping: We kickstart the process by conducting comprehensive customer research to generate a Personal Data Permission map. This map outlines the specific personal data that the brand has permission to ask for from its customers. By understanding the boundaries of data collection, brands can ensure compliance with regulations while still delivering personalised experiences.
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Customer Journey Mapping: Leveraging personal data throughout the customer journey, our team conducts in-depth customer journey mapping exercises. This involves mapping the various jobs to be done by customers at each touchpoint and identifying opportunities to create optimised solutions. By aligning personalised experiences with customer needs, brands can enhance engagement and satisfaction.
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User Experience Research: We conduct thorough user experience research to gain insights into customer preferences, pain points, and behaviours. This data-driven approach enables us to design user-centric solutions that deliver value to both customers and brands.
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Proof of Concepts and Pilots: Our consultancy services include developing proof of concepts and piloting initiatives to showcase the return on investment (ROI) of personalised experiences. Through these initiatives, brands can demonstrate enhanced revenue per customer and uplifts in lifetime customer value. By testing and iterating on personalised solutions, brands can refine their strategies and drive sustainable growth.
Overall, DataSapien's consultancy services provide brands with the expertise and guidance needed to unlock the full potential of their customer data and deliver personalised experiences that drive business success.
Contact us for further information.